Given the fixed times, your brand on LinkedIn is likely to reap the benefits. In the top bar, select which date the activity data for your posts was last updated.
After a month of experimenting with various time zones, you will receive a detailed report on all key performance metrics.Ī comprehensive range of engagement metrics can be found in the ‘Update engagement’ section, which displays a tabular form for each post. It’s all up to you how many time slots you want to use every day of the month in the content planner. SocialPilot is a social media management tool that allows you to schedule posts ahead of time. It can be difficult to decide what is the best time to post on LinkedIn. When you’re online, you should put out content that engages and drives conversation. What can I do to get more traffic to my LinkedIn posts? Consistency is important, but an engaging interaction is also required. However, the best time to post may vary depending on your industry, and you should experiment to see what works best for you. The most popular times are between 7:00 a.m. They are searchable, so are a good way of getting your message in front of more people – even those who don’t follow your organisation’s LinkedIn page will be able to find your posts through hashtags.The best time to post on LinkedIn is during business hours on weekdays. Linkedin has recently launched a new feature where they suggest hashtags when you post, so yes you should definitely use them. You can then link to this in a company update. LinkedIn also has a great feature where individuals can write blog posts directly on the platform, so think about how your CEO, senior management team, trustees and colleagues can use this feature to raise awareness of your cause and the work that you do, such as this example from Mandy Johnson, former CEO of Small Charities Coalition. Try not to make your posts too long as you can always link to more information elsewhere. The character limit on LinkedIn is 1,300 – which is about 4.5 tweets using the maximum 280 characters.
If you want to find out more about your best time to post, have a look at Lightful’s ‘best time to post’ feature to look at your previous posts and the times they had the highest engagement. Test posting at various times to see which time (early morning, for example) gets the most impressions and engagement. As LinkedIn is a social media network for professionals, it’s probably best to post between 8am and 6pm, whilst people are commuting to and from work and whilst they’re at work. Unlike Facebook, LinkedIn doesn’t give you any information in your analytics as to when the best time to post is.
In this example, your tone of voice on Facebook might be warm, friendly and informal (you may even use emoji) and your tone of voice on LinkedIn might be professional, more formal although still warm. How you speak to these audiences will, therefore, differ on each platform. However, on LinkedIn your audience will be partner organisations, companies and professionals. For example, on Facebook your audience might be young adults, currently studying. Your audience on LinkedIn is very different to your audience on Facebook, Instagram or Twitter. The tone of voice you use is determined by your audience as well as who you are as an organisation. Here are some more examples of charities who are using LinkedIn well and the kinds of posts they’re creating. You could also share a case study, but instead of it being a individual, it might be a company who took part last year. On LinkedIn you need to adapt the language to say things like, ‘get your colleagues together’ or ‘make a round of tea for your colleagues – for a donation’. On Facebook you might share a case study and use words like, ‘invite your friends and family’. For example, you might share a post on Facebook encouraging people to take part in a coffee/tea morning fundraising event. Think about who your audience is on LinkedIn and how you might adapt the content you would share on Facebook, for this audience. It’s also similar to Facebook in that it should be about quality over quantity so focus on creating quality posts, even if that means only posting once or twice a week. LinkedIn is similar to Facebook in terms of how often you should post, which is around three to five times a week.
So how can you make the most of it?īy following our best practice guide, you can make LinkedIn work for your organisation. It’s also very different to Facebook, Twitter and Instagram. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers. LinkedIn is a social network for professionals and has over 500 million users worldwide, with an estimated 22 million in the UK.
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